Sprint Power appoints new Commercial Director to drive further growth

Sprint Power has announced the appointment of Ben Russell as its new Commercial Director. Reporting directly to Sprint Power CEO Richie Frost, Ben will play a major role in setting and delivery of the strategic direction for the business, while leading the commercial development and directing the company’s marketing operations.

Ben is an experienced commercial leader, with a strong technical background and brings with him over 13 years of commercial leadership experience. Starting his career in engineering at Ricardo, he has overseen the commercial development of multiple businesses including Prodrive and bp. His diverse career has ranged from technical consulting and leadership of small start-ups through to leading large cross functional teams in the delivery of multi-million pound programmes. Ben has a track record of delivering significant business transformation, specialising in taking an engineering approach to the commercial world, to deliver long term sustainable results.

Ben commented: “I am delighted to join Sprint Power as Commercial Director. It is a relatively new company that is built from a core leadership team with a huge amount of experience, that have worked together for many years. I have been impressed by the depth and breadth of Sprint Power’s capabilities. The ability to deliver a range of projects from consultancy in a specialist field, through to full turnkey powertrains taken from initial concept to production and supply is truly impressive. With such a sizable and expanding team dedicated to electrification and a huge demand for capability in this sector, I feel we are in a very strong position to grow the business in exciting new directions in coming years.”

Founder and CEO of Sprint Power, Richie Frost, commented: “I know Ben very well from working together at the start of our careers, and I’m looking forward to teaming up again at Sprint Power. His commercial leadership experience gained from some of this country’s most well-regarded businesses will be a huge benefit to us, as we look to build on recent momentum and take Sprint Power to another level.”

Vehicle electrification and electrical integration experts

Sprint Power specialises in the innovation of electric propulsion and offers strategic and technical services to partners. Based in a brand-new dedicated facility in the Midlands, its team has grown to include over 60 highly-skilled engineers – including one of the largest groups of electrification and electrical integration experts within the UK. Its capabilities include alternative powertrain development, motor and inverter development and manufacture and the integration of power electronics and electronic management systems.